I have decided to explore some common misunderstandings in the print industry. In this digital age, it is particularly important to understand factors that drive the print industry. Certain people feel print and digital are vying for pole position, but this is a myth, because in fact the two can work harmoniously. In the first instance, you must give the readers what they want. Interesting content is appealing and dull content is usually ignored. You use two precious resources when printing. For example, you spend time writing the content and you spend money to put those words and images into print. Here are two ways to combine print and digital content:

Reach out to your Digital Audience64890e97214072f8e70287616c252bad

People who publish creative online content gather a following, thus personal success depends on publishing quality content. So, consider your target audience and read your competitors articles. Are the authors studying SEO keyword trends, optimizing keywords, writing about interesting subjects or making the most of hashtags? Focus on your digital audience before you reach out to your print audience(http://www.3ders.org/articles/20151230-belgian-goahead-digital-agency-is-3d-printing-customized-chocolate-to-market-their-services.html).

Appeal to your Print Audience

Digital presence is key, but you must do all you can to keep your target audience interested. In essence, your printed material should be sufficiently interesting to drive traffic back to your digital space. Print intriguing material to engage the audience and they will lookout for you online. Promo codes, augmented reality and QR codes will entice repeat web traffic. Maybe you are about to publish a novel. If so, offer purchasers a free digital copy as a lure.

The digital revolution leads us to believe we should focus on all things digital. However, ideally, we should keep readers interested in print and digital. Remember, printers cannot afford to ignore digital and concentrate on print.

Even with the new technology, the print media is still used as a form of communication for different occasions. The worst problem is when moving the printed products from the printing press to the subscribers. You have to make sure the product arrives in perfect condition. The creased printed products sometimes will make new information feel like it is old and take out the joy of reading the magazine or newspaper. To avoid such issues, you need good cartooning techniques to keep the printed products looking great. Ask the edmonton printing company at http://www.creativetheory.ca/edmonton/printing-services/ to teach you some great printing techniques.

The material to use for cartoning

You can use cartons, but if the material is not durable, the books or covered products will just end up with creases. Normally, corrugated cardboard boxes are recommended to protect the shipment of printed products such as books. You could still use double-wall cartons, which could be more expensive, but they still offer the maximum protection that is required.

The corrugated cardboards are ideal as they offer maximum durability, and are still lightweight. They will not add more weight to the books, making them more expensive to ship.

Just how much box content is enough?

Many clients would have varied requirements about the weight of the boxes expected. Some would not want the box to be too heavy. The freight handlers are likely to drop the heavy boxes during shipping. The continuous dropping of the boxes might just lead to serious damage to the content inside. Consider using a standard weight measure that is easy to handle whenever shipping the boxed products to a client far from the area of production. Again, the printing firm at http://www.creativetheory.ca/calgary/printing-services/ says you should always use standard weight mesures!

The importance of using bumper-end mailers

The bumper end mailers are what you need in case the books have to be delivered over long distances. The corrugated cardboards are made in a way that they extend to either side of the carton. The extensions have an important task of being bumpers whenever necessary. The work of the bumper is to absorb shock in cases of accidents or rough handling by the freight movers. Even if the box is banged up, the products inside are not affected at all.print services

Tips of Cartoning the Standee Kits

Today, the standee kits are common everywhere promoting several businesses and many other products. The problem sometimes is when it comes to shipping such products. You need to think of some important ways of protecting the products before shipping. Here is how to do it.

– The corrugated cardboards should be padded to offer more protection. Use foam filled in every corner of the cartons to ensure the product is protected from bangs to the box. Add more foam to those parts that weigh more.

– It is better to pack the standees in different smaller boxes. Packing all of them in one big box will just make it worse to handle product movement. Keep the weight of each box to the minimum as much as possible.

– The cardboards of the same size and product can be strapped together. Strapping similar products together helps in easy identification once the products reach their destination later on.

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If you were to ask who your print customers are, chances are, you might be able to name one or two of your markets. While this is a decent start, why not expand on this by asking what you know about your employees, partners, and competitors? In order to determine what you actually know and what gaps you might have, write everything down. This process is called identifying personas in the marketing world.

In order to properly determine who our customers in the print world are, we need to ask ourselves: who are we communicating with, what our customers want, and what determines a positive interaction in our customers’ eyes. If you are using the Net Promoter Systems program, it’s important to ask who our promoters are and why they are promoters.

So you might be asking, how do you know if you are being relevant to a customers’ needs? The answer requires you to look beyond simply whether or not your customers are satisfied or not. For example, if you look at your sales and marketing, is it relevant to the customer profiles that you have in place? Do you have more than one customer profile, and can you explain what you have to offer to each customer profile? These are all questions that you should be able to answer with certainty.

Be careful that when you develop a customer profile to make sure you aren’t making any assumptions, however, which can be extremely dangerous. For example, it may be logical to assume that as a business professional who frequently travels, that I would prefer billing statements to be delivered to my email. However, I actually prefer paper statements to limit clutter and because I can manage them better. If a company does not provide me with the option for paper statements, then that is one potential lost customer.

A local franchise printer that I do business with is a great example of a well-developed customer profile. They understand that color quality is important to me, so they always double check the artwork, and if they do end up making a mistake, they will always fix it with no extra charge. They also know that I prefer paper billing statements and my preferred shipping method which makes me well satisfied with them, even if there may be cheaper alternatives elsewhere.

If you want to know more about your customers, it’s important to separate them into buyer and user personas, as well as partner, employee, and customer personas. An excellent tool to get started can be found at usability.gov, which also has persona templates.

When you’re commissioning commercial printing, you probably assume that working through a printing broker increases the cost of your job without adding value. If you know all the ins and outs of specifying print projects and evaluating quotes, that may be true, but experienced, ethical brokers earn their markup with services that prevent expensive mistakes and surprises.

Suppose you need your project no later than the 20th of next month, but the printer lists that date as a shipping rather than a delivery milestone. Brokers catch these mistakes and fix them before they turn into late deliveries.

If part of your job runs late, your entire production schedule comes to a screeching halt. For example, if you’ve commissioned a direct mail campaign that includes different postcards for different target markets, all of which must mail at the same time, any production delay holds up your entire project. Commercial printing brokers like montisimbruini anticipate the impact of delays and keep jobs moving in a timely manner.

To protect against the effects of waste during production, printing jobs can run 10 percent over or under your desired quantity, with a corresponding alteration in the final cost. You’ll find these terms in the fine print of a contract. Print brokers know about overs and unders, and can negotiate lower waste percentages on your behalf. This is just one of many printing business customs that inexperienced customers miss and print brokers can anticipate for them.print bruini

The paper you select plays an integral part in the cost of your job. If your printer substitutes an inferior sheet for a high-quality product, what looks like a great price may turn out to yield inferior results. Print brokers look for specs that list “house enamel” or nameless paper stocks, and verify the deal before it goes on press.

The same considerations hold true of printers’ shorthand notation of paper color. Many paper stocks include a range of shades from brilliant white to yellowish cream. What one company uses as an abbreviation for bright white might signal cream white at another firm. Commercial printing brokers verify every specification to assure that your job turns out as you expect.